Digital Marketing Specialist
Pearland, Texas
Digital Marketing Specialist Initial 6mth contract, goal of conversionHybrid to Greater Houston Area, TX We are looking for a driven individual who is able to deliver data-driven Digital Marketing Strategies to maximize return on Marketing investment. The goal of this position is to expand our clients brand presence in the US and Canada by leveraging a mix of digital marketing channels, including Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, email marketing, and social media marketing. The successful individual will be analytical and able to interpret the results of the marketing, to allow for changes / improvements / pivots, etc. What you will do: Optimize product digital strategy for different market segments based on market insights, customer feedback, product opportunities, and emerging trends.Strategically manage a digital marketing annual budget, ensuring cost-effective and high-impact allocations.Identify and target key market segments for messaging, driving lead generation and customer engagement.Discover and capitalize on new digital channels, list sources, and lead sources to enhance marketing and sales support initiatives.Track, analyze, and report on leads and opportunities generated from marketing activities, providing actionable insights that inform business decisions.Utilize and integrate data from Salesforce, Infinity, Sitecore, Google Ads, and email marketing tools to evaluate performance and optimize future strategies.Monitor emerging digital marketing trends and technologies, recommending new features and tools that align with long-term business goals. Skills and experience need: Must have at least 3-5 years of B2B marketing experience with skills in digital marketing, campaign development, market research, and lead generation. Exceptional written and verbal communication skills (this position will be provide regular status updates to keep stakeholders informed of progress and outcomes) Proficient in Microsoft Office; knowledge of Power BI is a plus.Require advanced skills in Salesforce, Excel for data analysis, PowerPoint for presentations, and Mailchimp knowledge is advantageous.